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With the technological advancements, the companies are shifting from traditional to online marketing. It brings benefits to companies by effective targeting, affordability, traceability. Evolution of digital platforms has brought new opportunities and challenges for marketers. It is inevitable to gain an insight into how marketing has changed due to the rise of digital media. Today, industry practitioners are required with relevant knowledge and skill sets to develop business strategies that leverage opportunities inherent in digital marketing. Digital marketing leads to certain benefits for business like:

  1. Cost-effective than traditional marketing tools
  2. Better conversion
  3. Greater Reach and brand visibility
  4. Precise Targeting
  5. Better return on investment
  6. Better brand reputation management
  7. More transparency
  8. Effective Mobile Marketing