Why Digital Marketing ?

Digital Marketing is trend now-a-days. Most of the traditional businesses are either integrating digital marketing technology in their processes or either doing digital marketing fully. Here are some principles of digital marketing that every business must follow.


Dr. Tejas Shah is faculty member at Institute of Management, Nirma University in the Marketing domain. Apart from teaching, he is actively engaged in research, training and consultancy. He has published multiple paper under his name on varied topics like Digital Marketing, Services Marketing and Marketing Strategy.